Easily add the shine of Seoulista on your lip with Hera Rouge Holic Exceptional. Giving you bold touch with whole new level of smoothness, Hera’s technology created this stable formula which gets you supreme comfort. Elegant curves of the case add gorgeousness while the pattern gets you dynamic impression.

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Draw lines along the natural lines and fill in lips. Use a lip brush to get richer color.

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Inspired by the beauty, grace, and confidence of the Seoulista woman, Hera strives to bring her sophistication and elegance not just to its skincare and makeup offerings but as an ambassador of K-beauty to the world. And with hallyu star Jun Ji Hyun as the face of the brand, it won’t be hard. Hera Rouge Holic lipsticks and UV Mist Cushion (Paris Hilton is reportedly a fan) are fast becoming must-haves, thanks to their appearance in Jun’s latest drama. And it’s not just about style — there’s plenty of substance to Hera, too. Backed by 30 years of skin cell research, Hera’s innovations include the world’s first cell-mimicking substance as well as its Cell-Bio Technology, which activates skin cells to bolster the healthy functioning of skin. Part of the AmorePacific family, this modern beauty line is every bit as sophisticated and pragmatic as its muse.

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