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Since 1994, Laneige has long been an iconic Korean beauty brand. But it wasn’t until it launched its innovative mineral water technology — clinically proven to hydrate for 24 hours — that Laneige was poised for world domination. Arguably the industry leader in preaching the importance of skin hydration to the West, Laneige’s signature Water Bank line is now a staple in mass market stores across the U.S. In addition to a wide range of skincare products, Laneige also offers color cosmetics, including their cult favorite Two Tone Lip Bar.

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