The Aritaum Full Cover Liquid Concealer provides full coverage with a minimal amount of product. With waterproof properties, this concealer withstands dirt, oils, and other agents that come into contact with your skin. Formulated with argan tree kernel oil and rosehip fruit oil, this concealer nourishes moisturizes the skin with flawless coverage.
After applying your base makeup, start off with a pea-sized amount to apply to the areas that require coverage. Pat in with your fingers or a damp sponge for a flawless finish.
Positioning itself as the Korean version of Sephora, Aritaum (ah-ree-ta-um) has more than 1,300 stores worldwide. It offers brands under the AmorePacific umbrella, one of Korea’s biggest beauty conglomerates and a leader in research and development. In addition to brands like Laneige, Iope, Sulwhasoo, Mamonde, Hera, and Hanyul, Aritaum offers its own in-house collection of cosmetics, focusing mainly on affordable masks and trendy lip products like its Wannabe Cushion Tints, Jelly Bar, and Honey Melting Tints.