Aritaum Aritaum Full Cover BB Cream provides the full coverage of a foundation with all the skin-improving properties of a standard BB cream. This BB cream contain HD soft focus powder to minimize oil production while blurring pores simultaneously. With a fixative Polymer that contains skin-friendly Ester Oil Fixative Polymer, it prevents oxidation, ensuring that the BB cream will not darken while wearing throughout the day. The BB cream also contains an SPF of 50, whitening and anti-aging properties, protecting your skin from harsh UV rays and other environmental hazards.
After going through your morning skin-care routine, squeeze out a dime sized amount of BB cream onto your hands and then dot it evenly all over your face. The finish of the BB will differ depending on the tool you choose to use. Using your fingers will help the product adhere tightly to the skin; a sponge or puff with provide an even, natural coverage; and using a brush will provide the highest amount of coverage.
Positioning itself as the Korean version of Sephora, Aritaum (ah-ree-ta-um) has more than 1,300 stores worldwide. It offers brands under the AmorePacific umbrella, one of Korea’s biggest beauty conglomerates and a leader in research and development. In addition to brands like Laneige, Iope, Sulwhasoo, Mamonde, Hera, and Hanyul, Aritaum offers its own in-house collection of cosmetics, focusing mainly on affordable masks and trendy lip products like its Wannabe Cushion Tints, Jelly Bar, and Honey Melting Tints.