More Korean Male Stars Who Embrace Their Love of Beauty

korean male stars

Need more proof that Korea is the men’s skincare capital of the world? Check out these Korean male stars, from A-list actors to boy band rockers, who know their way around a good double cleanse.



We’ve already shown you a handful of Korean actors who have better skin than most women and K-pop boy bands who not only love their skincare products but offer great skincare tips. But when we say Korean men have fully embraced this lifestyle, we mean it. In fact, it wasn’t difficult to fill up another list of Korean male stars who have embraced beauty — and even more who have taken on cosmetics endorsements to prove it.

Gong Yoo


korean male stars
Gong Yoo in Elle Korea


After just two episodes of the hit K-drama Goblin, advertisers were lining up for Gong Yoo, with headlines crowning him the new CF king. (He’s currently the face of nine different brands.) Of course, Gong has been the model for British company The Body Shop since 2015, with his latest CF promoting the brand’s British Rose line. If his previous work on the popular drama Coffee Prince (2007) and record-breaking action thriller Train to Busan (2016) is any indication of his success, his popularity will only grow.



Jang Geun Suk



Whether it’s electronics, clothes, or beverages, Jang Geun Suk has endorsed it all. Best known for the dramas You’re Beautiful (2009), Pretty Man (2013), and Jackpot (2016), Jang has proven that he has a smile (and the complexion) to remember. From 2006 to 2008, he was the official model for Etude House, starring in a number of CFs alongside fellow Etude House models Go Ara and Park Shin Hye. More recently, he became the spokesperson for Nature Republic in Japan, showing off his love for his personal favorite, the Aloe Vera 92% Soothing Gel.


Jung Yonghwa


korean male stars
Jung Yonghwa for Shu Uemura.


It looks like Jang Geun Suk wasn’t the only You’re Beautiful cast member noticed for his killer looks (obviously). CNBlue vocalist Jung Yonghwa has previously admitted that while he’s all for skincare, he’s the type to only use what’s in front of him. Luckily, he caught the attention of Japanese beauty brand Shu Uemura and has been showing off his bright, dewy complexion ever since.




korean male stars


In 2015 — much to the excitement of, well, everyone — the beloved boy group 2PM became official advertising models for Tony Moly. Launched in Korea in 2006, this popular brand now has over 800 stores in 15 countries. In an interview, Jun. K stated that he uses the multitasking Dynamic Fluid as his toner, essence, and lotion to keep his complexion looking young and fresh.





While most fans still can’t seem to get over the split of the once five-member boy band, TVXQ, all agree that it’s a joy to see them active. This is probably why fans melted when the now-duo received an endorsement deal with Missha. And to prove that Missha knew exactly what they were doing when they took on the heartthrobs as models, they created limited edition TVXQ lip balm sets (talk about a fangirl’s dream) and released a CF on essence for men that consisted purely of the duo giving sultry looks to the camera.





All this talk of TVXQ making you miss Jaejoong, Yoochun, and Junsu? Not to worry. Now called JYJ, the trio has been quite busy in the CF world as well. Just check them out in this Tony Moly CF for CC cream, and you’ll understand why they’re the perfect choice for beauty and skincare products. The ageless Jaejoong revealed in an interview that upon noticing a wrinkle when he smiled, he took immediate action and now double cleanses and uses skin lotion, toner, essence, and eye cream. Clearly, it’s working.


Who are your favorite Korean male stars? Have their endorsements ever made you buy a product? Let’s talk about it!


These 5 K-Pop Guys Prove They’re Man Enough to Embrace Beauty

k-pop guys

From squeal-inducing boy bands to superstar solo acts, these five K-pop guys are proof that real men aren’t afraid of a good moisturizer. Or sheet mask. Or essence. Or yes, even makeup.



In 2004, I was more than a little skeptical when a friend nudged me toward a YouTube video and swore that I would fall in love at first sight. She ended up showing me my very first K-pop music video, TVXQ’s “Hug.” And as you can probably guess, she was absolutely right.


Fast forward to 2017, and I find myself looking at a photo of Jaejoong, a former member of TVXQ, as he graces the pages of Cosmopolitan Korea’s March 2017 issue. Suddenly, I’m transformed back into a teenager, fangirling over her favorite K-pop boy band. But why was I struck with such nostalgia? Well, as I flipped through the pages, it hit me that Jaejoong hadn’t even aged a day since I first saw him in that music video over a dozen years ago.


Of course, I didn’t need an explanation for this. JYJ, Jaejoong’s current group, takes their skincare very seriously and has been the face of a number of beauty and skincare brands over the years.


k-pop guys
G-Dragon for The Saem


In fact, many of the biggest K-pop boy bands have been embracing beauty endorsements in recent years. After all, Korean men spend more per capita on skincare products than in any other country in the world. (They spend four times the amount as men in second place Denmark.) According to research firm Euromonitor, sales of men’s skin care products in South Korea grew by 86 percent from 2010 to 2015, and there are no signs of it slowing down. One survey has Korean men using an average of 13 beauty products per month (granted, that’s half of what Korean women use), and Iope sells 100,000 Men Air Cushions — yes, that’s a sunscreen and tinted moisturizer-filled compact made for men — a year.


As more and more Korean men join the beauty movement, there’s little doubt we’ll be seeing even more K-pop guys showing off their flawless skin in beauty advertisements. Here are some of our favorite CFs featuring K-pop guys.


EXO + Nature Republic


Let’s be honest here — who didn’t have “Growl” on repeat when it first came out? EXO’s first album sold over one million copies and won Album of the Year at the 15th Mnet Asian Music Awards. In fact, the band was ranked the most influential celebrities by Forbes Korea in 2014. The cosmetic brand Nature Republic decided to capitalize on these (many) influential faces, and in 2013, the boys found themselves in CFs for everything from lip balms and face creams to bars of soap and aloe vera gel.



SHINee + Etude House


Formed in 2008, SHINee has been a fan favorite for years now, and they are the faces behind the popular Korean cosmetic brands Etude House and The Saem. As proof of SHINee’s marketing appeal, Etude House was awarded first place for the Mobile Marketing and Product Promotions category from Web Award Korea in 2012 for this mascara CF.


Rain + Mentholatum


Although he’s not part of a boy band, Rain has been dominating the K-pop scene since 2002. He’s also been quite vocal about his skincare routine, stressing the importance of cleansing, toning, and moisturizing. Get a glimpse of his face cleansing methods in this Mentholatum face wash CF.



Super Junior + Tony Moly


For many fans, it was a memorable day when you finally memorized all the Super Junior names. After all, who wouldn’t want to stare at 13 gorgeous men until you finally recognized each one? In addition to their music, Super Junior is also known for their talents in other areas of entertainment, such as acting and hosting. As such, it was a no-brainer for Tony Moly to place them in a CF, especially one for energy face cream. I mean, have you seen their skin?



G-Dragon + Moonshot


Bigbang’s G-Dragon may be one of the most iconic South Korean entertainers to date — he was, after all, named Forbes Asia’s Most Influential Person Under 30 in Entertainment and Sports in 2016. This is probably why this CF for K-beauty line Moonshot is enough to make you book a ticket to Seoul to buy out their entire store located in tony Garusogil.



And just because we know you can’t get enough of G-Dragon, here’s the behind-the-scenes video of his photo shoot. Enjoy!



Who are your favorite K-pop guys, and have you ever bought a beauty product because of their endorsement? Share your experience!




Tired of Cutesy? Try CL’s Glam Rapper Look for a K-Beauty Alternative

cl's glam rapper look

Not all Korean celebs do the baby gradient lip and soft peach eye look. Case in point: CL’s glam rapper look. Don’t expect the singer-songwriter and beauty icon to follow the rules when it comes to her makeup look.



When you look up the definition of “cool” in the dictionary, you’ll likely find a picture of The Fonz from Happy Days — as well as a picture of South Korean singer and rapper CL. Prior to adopting her stage name, Lee Chaerin spent her childhood in France and Japan before getting an audition with YG Entertainment at the young age of 15. They certainly made the right call with CL, who rose to fame when she was made the leader and lead rapper of girl group 2NE1 alongside Bom, Sandara Park, and Minzy.


cl's glam rapper look


In 2014, CL made headlines when it was announced that she was debuting as a solo artist in America. The risky move paid off; CL found herself on Billboard’s Hot 100 music chart, and Time proclaimed she was “the future of K-pop.” And let’s not forget how trendsetting her look is. Vogue has pointed to her bold beauty statements and compared her to “equally fearless icons like Madonna and Beyoncé.”


So it’s really no surprise that CL has a whopping 6 million followers on Instagram. Just a few months ago, she uploaded this glamorous shot that has over 450K likes, and we’re absolutely obsessed.


You may not be able to get her followers, but here are three ways you can get CL’S glam rapper look.


Fierce Eyes


A post shared by CL (@chaelincl) on


The current Korean beauty trend focuses on soft and natural looks. But we love that CL doesn’t even hesitate to do her own thing completely. Proving that the cat eye is alive and well, CL hasn’t let any prevailing trend take away her signature eyeliner wings and false lashes. If you’re aiming to be as fierce as the ultimate unni, stick with looks that make you feel good. “My eyeliner is part of my face,” CL told Vogue. “There are elements that I’ll change here and there, but my eyeliner, with little wings, that never changes.” Follow in CL’s footsteps with our fave liquid liner by Clio.



Soft Lips


A post shared by CL (@chaelincl) on


Despite being one of the most badass female rappers, you’ll often find CL with soft lips in pale shades, like this Ameli lip color. This not only draws more attention to her eyes, it also helps soften her look and brings more character to her face. Like we said earlier, CL doesn’t let what’s “in” dictate her, and she doesn’t even bat an eye when mixing different looks.


Colorful Hair


A post shared by CL (@chaelincl) on


You can’t emulate CL’s look without talking about her ever-changing hair color. We’ve seen her rock blond, grey, blue, purple, and everything in between. She has openly admitted that she can’t stand her hair dark, and though she never knows what color she’ll choose next, she knows it’s going to be bright. “I’ve always been colorful and taken risks,” she said in an interview. “I like to play different characters. I want to continue to do more than one style as to keep it interesting and fun.”


So follow in CL’s footsteps and try something new. Get her blond locks with Etude House Salon Hair Bleach or test out a temporary, wash-out shade with Etude House’s new Two Tone Treatment Hair Color (blue, or green, anyone?).


Think you can pull off CL’s glam rapper look? What’s your favorite hair color of hers?

The Beauty Breakdown on the Do’s & Don’ts of Korean Makeup Trends

Sometimes we can get carried away in trying to force our skin tone and features to fit a certain aesthetic, whether that’s a Western beauty standard or one you see in popular Korean dramas. In her popular video, Morgan Stewart of The Beauty Breakdown shows us how we can get the K-beauty look without sacrificing our own unique beauty. Here, we break down The Beauty Breakdown for you.



When it comes to tips on Korean beauty and skincare, look no further than Morgan Stewart, the Korean American beauty guru behind The Beauty Breakdown. Considered one of the top bloggers focused on Korean beauty in the U.S., Stewart has been featured in numerous media outlets including Teen Vogue and Marie Claire. Today, she has over 61,000 followers on Instagram and over 420,000 devoted followers on YouTube.


But beyond her wonderfully made content and killer makeup skills, what truly sets Stewart apart is her deep understanding of why certain trends are popular and her advice on the most wearable approach to these trends. (Because let’s be honest — that beauty product may look great on that K-drama actress, but that doesn’t mean it translates well in real life.)


YouTube: The Beauty Breakdown


Recently, Stewart released a video on her YouTube channel featuring the do’s and don’ts of Korean makeup trends and how to avoid common mistakes. To make things simple, we’ve gone ahead and broken down the basics for you.


Eyebrows: Do Fill In, Don’t Force



For years, straight brows have taken over the Korean beauty scene. But do we all have naturally straight eyebrows? Definitely not. Instead of giving a tutorial on how to draw on straight brows, Stewart encourages her viewers not to try and force your eyebrows into a certain shape, especially since straight brows simply do not work on everyone’s face. Instead, you can fill in your eyebrows with Clio Tinted Tattoo Kill Brow. By focusing less on the arches, you can get the slight appearance of a straight brow without steering away from your natural brow shape.


Eyes: Do Shimmer, Don’t Smoke



It’s no surprise that an enduring standard in Korean makeup is enhancing the eyes and making them look bigger. That means many American makeup trends — such as heavy black liner and even dark smoky eyes — are a big no-no as they can close up the eye and make them look tired. Instead, focus on brightening the eyes to give a fresher, more youthful appearance. After using 3CE Eye Primer to make sure there is no fallout (because we all know having glitter in your eye is just about the worst), Stewart applies a shimmery wash of gold, with a little bit of brown on the outer corners, and brown eyeliner. For this look, she uses Laneige Pure Radiant Shadow in Shine Gold and a brown shade of Holika Holika Waterproof Eyeliner.


Lips: Do Layer, Don’t Tint



The fact that ombré or gradient lips have been trending in Korea for years definitely speaks to its appeal. And though instinct may have you reaching for a liquid lip tint, Stewart points out that this isn’t the best option for people with dry lips. Instead, she opts for layering creamy lipsticks such as the Etude House Talk Jelly. Layering multiple colors definitely gives a smoother gradient look as opposed to an abrupt transition of color.


Face: Do Glow, Don’t Contour



Above everything else, Stewart notes the importance of moisturizing your skin and protecting it from the sun. (She likes Skinfood Aloe Watery Sun Water Gel.) And though skincare is rather straightforward, makeup can get a little tricky.


The biggest takeaway she has for her viewers is that the current Korean beauty trend is all about looking natural. So she encourages her viewers to embrace their skin color and stay away from foundation that is too light or grey. Similarly, she warns viewers that too much concealer and powder also takes away from the natural glow of the face. In the video, she uses just a small amount of Innisfree No Sebum Mineral Powder. Finally, achieving this look means staying away from contouring and reaching for products that leave your face looking glowy and fresh such as Skinfood Rose Essence Cream Blusher and Son&Park Cube Highlighter.


Watch the full video below:



How do you make a Korean makeup look work for you? Join the discussion in the comments below!


It-Girl Irene Kim’s Beauty Secrets (Rainbow Hair Optional!)

irene kim's beauty secrets

The world simply can’t get enough of Irene Kim, the Korean rainbow-haired model, beauty guru, television personality, and social media sensation. Everywhere she goes, she catches everyone’s eye, and it’s more than her ever-changing hair color. How Irene Kim’s beauty secrets keep her looking amazing, both inside and out.



Longtime fans of Irene Kim, the rainbow-haired trendsetter and social media darling , know that the Korean It-girl turned down a life-changing modeling contract at the age of 15 because the agency insisted that she undergo minor plastic surgery. Clearly, striving for a career built on unwavering morals was the right call. Today, Kim works with the likes of Chanel and Calvin Klein, is an Estée Lauder Global Beauty Contributor, and boasts over 930k followers (and counting) on Instagram.


It’s no wonder that just about everyone wants to follow in her footsteps. And while we can’t be exactly like her, we can certainly try. Here, we highlight some of Irene Kim’s beauty secrets (mostly in the hopes of some of her unicorn magic rubbing off on us).


irene kim's beauty secrets
Estée Lauder


Her Five-Step Skincare Routine


Being a beauty guru is bound to be rough on the skin. This is certainly the case for Kim who admits that wearing foundation for 12 to 14 hours has suffocated her skin and caused it to become quite sensitive. So how does she maintain a healthy-looking complexion?


You may be surprised to learn that she has a relatively simple skincare regimen that focuses on cleansing, toning, essence, moisturizing, and sunscreen. She also likes to bring Korean sheet masks — that you can get for around $1 at Korean road shops — with her everywhere. (She refrigerates them first for a cool, soothing treatment.)


After trying hundreds of products, some of her K-beauty picks are Banila Co. Zero “Purity” For Sensitive Skin, Skinfood Black Sugar MaskSon&Park Beauty Water, Belif The True Cream Moisturizing Bomb, and Innisfree Eco Safety Perfect Sunblock SPF 50+ PA+++.


Her Secret For Healthy Hair


irene kim's beauty secrets


Let’s be honest — who doesn’t love Irene Kim’s ever-changing hair color? Well, lucky for us, she may have revealed the big secret to her healthy locks: Face moisturizer. “I actually don’t use hair oil or conditioner,” she told Stylecaster. “I just use moisturizer. I feel like, you know, whatever you put on your face is good for your hair, right? As long as it doesn’t get too greasy. Some of the hair oils I think are too strong, and sometimes you get breakouts from them.”


Her Everyday Makeup Look


irene kim's beauty secrets


Since Kim is constantly being primped, dressed, and photographed on the job, for everyday, she prefers a more natural look. Healthy skin, mascara, and a pink, peach, or coral lip tint are her go-to’s. In fact, she loves lip tints so much, she says she tries a new one every week.


Her Favorite Estée Lauder Products



Obviously, turning to Estée Lauder’s very own Global Beauty Contributor is a good idea when it comes to advice on their products. Her top pick? The Advanced Night Repair Serum, which aims to reduce the key signs of aging with a single drop. A quick look at Kim’s youthful complexion is enough to convince anyone to lunge for this product, but if you’re still not convinced, remember that Kim’s very own mother first suggested the product to her.


The other product Kim swears by is Modern Muse, a fragrance she loves for its subtlety.


And Last But Not Least, Her Holy Grail Beauty Secret



You may be surprised to discover that one of Irene Kim’s beauty secrets is something that we’ve all heard before: drinking lots of water. Many of us may struggle with staying hydrated, but having our fave beauty guru as a reminder definitely helps. (She likes to put lemon in hers.)


And if none of these beauty tips work for you, perhaps the most important takeaway is Kim’s advice about life:


“My mom always said, ‘If you’re happy, you’re confident, and if you’re confident, you’re beautiful,’” Kim told Time Magazine. “I’ve always just had this mindset of being positive and confident in whatever I do.”


Do you follow any of Irene Kim’s beauty secrets? Who’s your favorite It-girl?

Watch: These Top Beauty CF Queens Can Sell Anything — and They Do

cf queens

If starring in a commercial, or CF as it’s called in Korea, is considered prestigious for A-list Korean celebrities, then these CF queens are endorsement royalty. Watch Suzy, Hyeri, Taeyeon, and Yoona in these beauty CFs.



For a full 10 minutes, my brother and I stared at a paused television screen trying to figure out why the actress in the commercial looked so familiar. After confirming she wasn’t an extra in an episode of Grey’s Anatomy, I finally rushed over to the shelf, pulled out a dusty DVD from the back and pointed to the cover. “Ah, so she’s doing commercials now,” my brother remarked. “What a bummer.”


It’s no secret that in the States we stereotype commercial actors as those who haven’t “made it” yet or those who have passed their prime. Of course, we all know that this isn’t really the case. There are now plenty of successful, working entertainers who have discovered that commercials and endorsements are simply wonderful opportunities. (Look at Jennifer Aniston for Aveeno or any number of A-list celebs for beauty brands like L’Oréal.)


Korea has long recognized this. For years, some of the most successful K-pop and K-drama stars have been the face of every brand imaginable. After all, a well-known and well-liked face naturally attracts more sales. In fact, CFs, short for “commercial films,” are sought after by top Korean celebrities; it’s a sign that you’ve made it. Need proof? Just take a look at some of these top beauty CF Queens.




cf queens
The Face Shop


Capable of selling everything from tech gadgets and energy drinks to fashion and even chicken, Suzy has held the title of CF Queen for many years. It comes as no surprise that the K-pop star-turned-actress is an absolute expert at selling beauty products and is an official international ambassador for The Face Shop, one of the biggest South Korean cosmetics and skincare brands. Joining her as an official international ambassador is Kim Soo Hyun (My Love From the Star), Suzy’s male co-star on the popular 2011 drama, Dream High.






In recent years, we’ve seen Hyeri’s face everywhere, endorsing everything from chocolates to 7-Eleven to housing apps. It’s to the point where many fans now claim that Hyeri has officially beaten Suzy and taken over as CF Queen. As the youngest member of the K-pop group Girl’s Day and star of the hit K-drama Reply 1988, Hyeri has proven that the aegyo (cutesy) look can win over any heart. She has become one of the most in-demand advertising models in South Korea and was ranked third in Forbes Korea’s Power Celebrity list in 2016. Just take a look at these Happy Bath CFs, and you’ll see exactly why every brand wants her.





We first saw Taeyeon as a member of popular girl group Girls’ Generation, but that certainly wasn’t our last look. Debuting as a solo artist in 2015, Taeyeon was ranked as the most popular idol of 2016 by Gallup Korea. In the same year, she was listed in Forbes Korea’s Top 40 Power Celebrities of the Year and became the first Korean female celebrity to reach 7 million followers on Instagram. It’s really no wonder why Nature Republic chose her to be their official spokesperson.




Also a member of Girls’ Generation, Yoona is another singer-turned-actress who has found herself hailed as a CF Queen. In 2014, CNN listed Yoona as a household name in the Asia-Pacific region, noting her influence over Chinese consumers. More recently in 2016, Forbes listed The K2 star as one of Asia’s 30 under 30 most influential celebrities in entertainment and sports. Since 2009, she has been a longtime spokesperson for Innisfree, and if this lipstick CF isn’t obvious enough, she’s quite the natural.


Who are your favorite CF queens?

Hollywood Celebs: They’re Just Like Us (K-Beauty Fans, That Is)

hollywood celebs

From Lady Gaga to Emma Stone, these A-listers aren’t shy about their love of sheet masks, lip patches, and eye gels. It just goes to show: Hollywood celebs love K-beauty just as much as we do.



As Korea continues to be the world’s leader in beauty and skincare, more and more people from the rest of the world have begun incorporating Korean products into their daily routine. This includes some of the top Hollywood celebs. And while there are countless K-beauty products rising in popularity, two products in particular seem to have become must-haves for red carpet prep: face masks and lip patches.


Lady Gaga

Lady Gaga is a trendsetter in every sense of the word. We’re willing to bet that after she posted a selfie with a lip patch, countless fans followed their queen. “While my hair keeps working, I do a series of plant stem cell masks and collagen lip jelly masks,” Gaga writes in the caption. “Good for hydration and plumping with no needles or silly bruising.”


hollywood celebs
Instagram @ladygaga



Drew Barrymore

We’ve watched Drew Barrymore grow up before our eyes as an actress, but these days she spends much of her time running her own makeup brand, Flower Beauty. And when it comes to the future of beauty and skincare, her inspiration is no secret. “The biggest game changer is, no question, Korean beauty,” Barrymore told The New York Times earlier this year. “Korean masks have changed my life.” Last year, Barrymore embarked on a trip to Korea to learn all the beauty secrets Seoul had to offer. You can find her entire trip documented on her Instagram as well as plenty of proof that she loves her K-beauty products.


First it’s like this #goldenglobes #kbeauty

A post shared by Drew Barrymore (@drewbarrymore) on



Emma Stone

It’s well-known that Emma Stone has a love for K-pop. In 2015, Stone publicly announced her obsession, revealing that her favorite bands were 2NE1 and Girls’ Generation. So it’s no surprise to discover that the Oscar-winning actress also embraces K-beauty trends. In fact, just before the Golden Globes, Stone’s makeup artist Rachel Goodwin revealed the secret to Stone’s healthy lips: gel lip patches. Filled with vitamin C and witch hazel extract, The Face Shop patch will leave lips soft and hydrated after just 20 to 30 minutes.




Maisie Williams

Winter is coming … well, actually it’s passed, but no matter the season, skincare is of utmost importance. No one knows this more than Maisie Williams, who posted a picture of herself rocking a hydrogel sheet mask to prepare for the Golden Globes. Maisie is only 19 but stands as proof that it’s never too early to care about skin maintenance.


what was ur process for getting ready today? sat in the bath for an hour looking like a right twat, wbu? #goldenglobes

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Jessica Alba

Emma Stone is not the only American celebrity who has discovered and fallen in love with lip patches. Turns out the beautiful Jessica Alba is intrigued with Korean products as well. As the founder of the Honest Company, Alba routinely experiments with new products to gain inspiration and came across K-beauty through a work friend. Along with a photo flaunting a lip patch, Alba spoke with Elle saying, “I like the collagen eye mask. It’s like the same thing that goes on the lip but it goes right under the eye. I felt like it smoothed everything out.”


hollywood celebs


Chrissy Teigen

Let’s face it — we all love Chrissy Teigen. And while we adore her no-makeup selfies, we may love her sheet mask selfies even more. Thankfully, she posts a bunch of them. “I love SK-II’s full face masks or just [those for] the under eyes,” Teigen told Refinery 29. “I’m very dry all the time, so anything that gets me moisture, I’m happy with. I like having glowing, fresh skin.” This may explain why Teigen even utilizes her time on planes to work on her skincare.



A post shared by chrissy teigen (@chrissyteigen) on

Scaring children

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Have you ever tried wearing a sheet mask on a plane like some Hollywood celebs? How’d you feel about it?


Male Celebs Who Love Their Sheet Masks (And They’re Not Korean)

male celebs sheet masks banner john stamos

Because when a Marvel superhero shows himself #sheetfaced, you know it’s a thing. Check out these non-Korean male celebs who aren’t afraid to show that real men wear sheet masks.



Although men’s skincare is at an all-time high in Korea (with Korean men holding the spot for the world’s top per capita consumers of men’s skincare products), that’s certainly not the case for your average Western male. Though it doesn’t look like too many will be taking on a 10-step skincare regimen anytime soon, there’s hope that the simplicity and benefits of a sheet mask will appeal to more and more men as a growing number of Western male celebs hop on the #sheetfaced bandwagon.


Described as mini DIY facials, Korean sheet masks have been all the rage for American women for years. These disposable, single-use, serum-infused face masks address a variety of skin concerns, including dryness, dullness skin, and acne. There are even masks that promise to give you a mini facelift or a more V-line shape.


And it seems like sheet masks have finally begun catching on with some of Hollywood’s leading men. Just last year, British GQ dedicated an article to sheet masks saying, “It’s been hard to avoid the male celebs taking to Instagram to show their love for sheet face masks.


“The sheet mask has been our skin saviour numerous times,” the article continued. “When you’ve got to go out and you’re still hanging from the night before, to repair the damage from the parching air con of a long haul flight and before that event that you just want to look your best for — and — [sic] at the very least they make a Halloween costume for the woefully under-prepared.”


As more and more mainstream outlets have begun encouraging men to turn to sheet masks, they all point to some A-lister trendsetters who have been unafraid to show off a bit of “mampering.” A more recent GQ piece praised these celebs saying, “Chris Pratt, Justin Bieber, Diddy, even: all are guys who have, at one point or another, show an appreciation for the finer things in life by posting a selfie in a face mask, proudly touting their skincare prowess for all the world to see.”


Chris Pratt



If you thought Chris Pratt was the last guy you’d imagine as a skincare guru, well, you’d probably be right. While the Guardians of the Galaxy star certainly knows how to doll himself up, he seemed quite confused when he took his sheet mask selfie backstage during an appearance on The Late Show, even calling the mask creepy. Can we blame him?


Justin Bieber


A post shared by Justin Bieber (@justinbieber) on


Just before the Grammy’s last year, Justin Bieber posted a selfie while rocking a hydrating mask (we like Moksha’s Dear Shea Butter Sheet Mask). Bieber has not been shy about his love of skincare. The previous year, covered in a Tarte Clay Mask, he posted a selfie on Snapchat with the caption, “Masks are essential.” It looks like he chose a great upgrade.


John Stamos


#SecretWeapon No more Greek yogurt facials, @bioxideausa all the way.

A post shared by John Stamos (@johnstamos) on


If there’s any celeb known for maintaining his youthful charm, it’s John Stamos. So when he revealed that sheet masks are his secret weapon, it all made sense. He also made it known that Greek yogurt facials were his former skincare go-to.





A post shared by DIDDY (@diddy) on


When Diddy decided to show off his three-step pre-Oscar facial through Instagram videos, he certainly didn’t hold back. After using an electronic toning device and a hot towel to open up his pores, Diddy revealed that his final step is an ultra-hydrating sheet mask. Personally, I think we should all listen to Diddy on this one, and grab ourselves a hydrating gel mask and shine together.

James Franco


james franco eye patch sheet mask on twitter male celebs


If there’s one person who’s been completely unafraid to show off his skincare regimen, it’s James Franco. “I feel kind of ridiculous when they’re on,” Franco said of his eye masks on Twitter. “It makes me realize what a strange life I have so I like to just document it and share it and not hide that I live a slightly ridiculous life.” True to his word, Franco continues to post an ample amount of eye mask selfies.


5 Korean Male Celebs Who Have Better Skin Than You

korean male celebs

Because when it comes to K-beauty, a gorgeous complexion knows no gender. Check out these 5 Korean male celebs who’ll make you drool for entirely different reasons.



There are many thoughts that go through my head while watching Korean dramas. Why is there so much yelling? Why don’t I look like that when I cry? Why didn’t I notice I’ve been watching all night long? Why do these guys always have better skin than me!?


Of course, I’m certainly not the only one who’s noticed this. As the years have gone by, more and more South Korean men have embraced skincare. In fact, it’s become so common that it’s quite normal to see male faces on some of the most popular Korean skincare brands. Just take a look at these five male celebs whose complexion leaves us absolutely envious.


Kim Soo Hyun

kim soo hyun korean male celebs


Many fans first laid eyes on Kim Soo Hyun in the popular 2011 K-drama Dream High, but that certainly wasn’t our last look. In fact, Kim reached international fame after the 2013 drama My Love From Another Star. His look was so appealing that Kim became the nationwide ambassador for The Face Shop, one of Korea’s most successful skincare and cosmetics brands. After all, his co-star Jun Ji Hyun (she of the perfect complexion) joked that she wanted to start taking better care of her skin after seeing how flawless his face was. And let’s be honest — who doesn’t want to try The Face Shop’s CC Cushion after seeing Kim’s promo for it?


Lee Min Ho

lee min ho innisfree male celebs korean male celebs

Who doesn’t think back on the 2009 K-drama Boys Over Flowers with a smile? The “oldie but goodie” brought us the mesmerizing face of actor Lee Min Ho, who went on to film a number of other popular dramas like Heirs (2013) and The Legend of the Blue Sea (2016), as well as the 2015 film Gangnam Blues. With all this work as an artist, Lee admits that the long hours and overuse of makeup began damaging his skin. Luckily, he became the face of one of Korea’s top natural beauty brands, Innisfree, which he says has inspired him to work harder on his skincare. He especially adores Innisfree’s Green Tea Seed Serum and the Volcanic Pore Clay Mask.


Seo In Guk

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Seo In Guk in a Ce Ci magazine spread.


It seems nearly all of us fell in love with Seo In Guk in the 2016 drama Shopaholic Louis. Aside from his undeniable talent, this singer and actor is known for his full lips, killer cheekbones, and (of course) his unbeatable complexion. He recently revealed his personal skincare secret: foam cleanser. And I mean lots of foam cleanser. When applying the product, Seo apparently uses six to seven pumps to ensure every inch of his face is covered. (Why do you need a foam cleanser? Read about it here.) We recommend Tony Moly’s Floria Nutra Energy Foam Cleanser or SanDaWha’s Green Tea Milk Foam Cleanser made especially for men.


Eric Nam

ERic Nam primera korean male celebs


In 2011, Eric Nam graduated from Boston University with a degree in International Studies. But in a blink of an eye, his life turned towards entertainment after his YouTube cover grabbed the attention of the Korean network MBC. After appearing on Birth of a Great Star 2, he was catapulted into fame. Recently, Nam joined forces with the eco-friendly cosmetic brand, Primera, to advertise a personal favorite of his, the Alpine Berry Watery Cream. In an interview with Refinery29, he admitted to having incredibly dry skin, and a water-based cream is great for hydrating without a heavy, sticky feel.


Song Joong Ki

Top Ten Korean male celebs
Top Ten


Although Song Joong Ki starred in a number of popular dramas, his lead role in the 2016 drama Descendants of the Sun was a major hit in Korea and made him a highly sought-after celeb throughout Asia. Of course, the question on everyone’s mind was how Song Joong Ki managed to keep such a baby face at the age of 30. Apparently, he has quite a number of secrets to maintain his healthy complexion: He washes his face with milk, avoids heaters that can dry out his skin, uses sunscreen every day, and often uses sheet masks. One look at his skin and you too will be convinced you need It’s Skin Moisture Daily Mask Sheets.


What male celeb do you think deserves to be  on this list? Let us know and keep an eye out for part II of this article!




From Diamonds to Wires, How to Get Korea’s Hottest Nail Trends

unistella gold nail2 banner2 nail trends

The nail trends everyone’s following come not just from Korea but from one nail salon in Korea: Unistella. Try these DIY nail art looks inspired by the mastery of Unistella founder Eun Kyung Park.



Even if you’ve never heard of Eun Kyung Park, you’ve probably already seen her work. Founder of the famed Unistella salon in Seoul’s tony Cheongdam neighborhood, Park found herself featured in Teen Vogue, Refinery29 and Marie Claire, all within the last few months. As it turns out, South Korea is not only taking the lead when it comes to beauty and music, they’re also calling the shots when it comes to nail trends.


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Instagram @nail_unistella


It started with the shattered glass nail trend from a few years back (which was started by Park, natch). That morphed into the popular diamond nails, which fed off the beautysphere’s obsession with all things hologram-inspired. But her most recent creation is the stunning gold bar or 24K nails. It’s really no surprise that the manicurist genius has over 200k followers on Instagram.


But what about those of us who can’t jet off to Korea to drop into Unistella? While we may not be able to get our nails done by Park herself, there’s no stopping us from trying to achieve the looks at home. Get ready to be inspired with Korea’s top nail looks for 2017.


Wire Nails


wire nails nail trends
Instagram @nail_unistella


Yup, you read that correctly. One of the sleekest and most polished looks in Korea is the wire nail trend. Happy to say goodbye to chipped nails, Marie Claire proclaimed that these are the go-to nails of the future. This look is only for the handiest of do-it-yourselfers, which requires twisting thin wire into shape, applying it on clear gel nail polish, and curing it under UV light. Make the wire pop against a black matte background with 3CE Matte Top Coat.


Cuticle Cuffs


cuticle cuffs nail trends
Instagram @nail_unistella


Who knew that reversing the French tip could be so chic? The cuticle cuff is exactly what it sounds like — a gold cuff along the nail closest to the cuticle. With or without a contrasting nail color, the cuticle cuff looks super glamorous. But unlike the French manicure, you don’t need a steady hand to get that curve just so. Just use these Innisfree Eco Nail Henna Stickers for an easy DIY.


High Heel Nails


high heel nails nail trends
Instagram @nail_unistella


We simply can’t take our eyes off this unique look. This trend uses negative space in a completely new way, and we’re in love. (Bonus points for adding a tiny cuticle “choker” at the base of the “high heel.”) Perfectly straight lines are key here, so use scotch tape to keep lines sharp or cheat with A’Pieu My Nailist Line Sticker in Gold.


Nail Tattoos


tattoo nails nail trends
Instagram @nail_unistella


Let your inner child rejoice! Nail tattoos are back and better than ever. Let these dainty images show off your fun side. The best part is that nail tattoos are super easy to do — just get some nail stickers and apply to a couple fingernails on each hand.


Color Block


color block nail trends


We’ve always loved colorful nails, but this new color block trend is elevating our appreciation to new heights. A skillful mix of muted and vibrant shades, both vertically and horizontally, color block nails are sure to get a few double takes. Again, nail tape or nail stickers are key here. Try Missha Gelatic Nail Polish for that perfect pop of color.


What nail trends are you loving right now?

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