About Us

 

We at W2Beauty are not only passionate about Korean beauty, we’re passionate about the K-beauty community: users like you who make K-beauty fun, exciting, and interactive. Because K-beauty isn’t just what you put on your face. It’s about the face-to-face — a lifestyle, a community, a shared passion. Welcome to beauty.

 

 

W2Beauty is THE destination for everything K-beauty:

 

  • An extensive range of Korean beauty products from popular and indie brands
  • The latest trends, product reviews, and K-beauty news
  • Video reviews and how-to’s
  • Our K-beauty squad featuring experienced editors, writers, and your favorite K-beauty bloggers and vloggers. 
  • A passionate K-beauty community where you can engage, share, and learn
  • Exclusive brands, special discounts, and loads of free samples

 

We are a U.S.-based company with a direct sourcing team located in South Korea. So you can expect the credibility, service, and trust of a U.S.A. company with the true ground floor expertise of our Korean team.

 

 

OUR MISSION

W2Beauty is more than just a shopping experience. W2Beauty is a one-stop K-beauty destination, with everything you need to discover the latest and best in K-beauty. Whether you’re a newbie or a longtime devotee, you’ll find informative, deep-dive product reviews or how-to’s; videos showcasing the latest beauty trends; exclusive content from your favorite K-beauty content creators and influencers; a community of users passionate about K-beauty, sharing, learning, and engaging; and an e-commerce shop with exclusive brands you can’t get anywhere else. W2Beauty is THE destination for everything K-beauty.

 

 

OUR HISTORY

With our new launch in 2017, we have one mission: Give our international customers a taste of what it’s like to go beauty shopping in Korea. That means immediate access to thousands of the latest K-beauty products from a wide range of popular brands like Etude House, Tony Moly, and Innisfree (no waiting in long lines or months to get a trendy product); prices similar to what you could get in Korea (no double markups); loads of free samples and gifts (a Korean shopping must!); personalized skincare recommendations; and fastidious customer service. Our motto truly is “Welcome 2 Beauty!”

 

 

OUR PRODUCTS

W2Beauty shares that genuine Korean beauty shopping experience with tens of thousands of customers worldwide, from the U.S. and Europe to the Middle East and Asia, bringing the best of Korean beauty to the world. Our Korea-based sourcing team, led by our brand experts, is constantly on the lookout for the latest in a highly competitive and rapidly evolving beauty industry. We not only have insider access to beauty companies and brands throughout Korea, we meet directly with the founders and CEOs, reviewing and testing products firsthand, always striving to discover the latest makeup trend or a high-tech, results-driven skincare line. Whether you’re looking for popular names like Benton or Skinfood or want to be the first to discover up-and-coming Korean brands, W2Beauty is THE destination for everything K-beauty.