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As Korea’s first and best natural beauty roadshop brand, founded in 2000, Innisfree truly is dedicated to natural ingredients and eco-friendly beauty. Their affordable, effective products, like their It’s Real Squeeze sheet masks and Green Tea Seed Serum, make this brand a favorite among Koreans and non-Koreans alike. In addition to a commitment to utilize 70% natural ingredients in their products, most of which are indigenous to the pristine, lush eco-system of Korea’s Jeju Island (their lab is located in their green tea farm in Jeju), Innisfree strives to reduce their carbon emissions, use environmentally friendly packaging, and donate 1% of their profits to the local community.